Case Studies
Hyppo/ Mayday / Cousteau’s
When Stephen DiMare created his first line of artisan ice pops, he found a niche market that quickly grew beyond his flagship Hyppo Gourmet Ice Pops in downtown St. Augustine. Now the owner of three bespoke food companies—Hyppo Gourmet Ice Pops, Cousteau’s Waffle & Milkshake Bar, and Mayday Ice Cream—DiMare has expanded to 22 locations across Florida, including Ponte Vedra, Jacksonville, Jacksonville Beach, Lakeland, Tampa, St. Petersburg, and Gainesville, and Jackson, Mississippi. OCPR develops a unique press campaign for each location’s grand opening, targeting the area’s demographics with the business’ distinct brand voice.
Services:
Press Release Campaign
Influencer Marketing
Publication Placement
Viva Hospitality
Chef Michael Lugo already had one successful restaurant when he created a hospitality group and expanded his brand. Viva Hospitality was born and, with it, two more locations, each with its own menu and vibe. With its bright Latin influences, the fun and vibrant Pesca opened first with a full media campaign crafted by OCPR. The press campaign earned media placements in The Florida Times Union, News 4 Jax, St. Augustine Record, The Business Journal, The St. Augustine Record, First Coast News, and What Now Jacksonville. OCPR also arranged two media events, inviting prominent members of the St. Augustine food scene, media personalities, and social media foodie influencers. Chef Lugo’s third restaurant quickly followed on its heels; La Nouvelle is an elegant French Bistro concept housed in a refurbished historic home. La Nouvelle’s press campaign earned media placements in the same publications, as well as The Vendry, Flagler News Weekly, and Eater Miami.
Services:
Press Release Campaign
Influencer Marketing
Event Management
Parasites Without Borders
Parasites Without Borders is a global non-profit dedicated to bringing the latest medical information on diseases caused by parasites to the people and places that need it most. As a long-standing client of [?] years, Old City Public Relations has built a symbiotic relationship with the organization's doctors and philanthropists. In addition to creating international press campaigns, managing their digital presence, and providing in-person representation at national conferences, OCPR has helped facilitate life-changing opportunities for the medical community in under-served countries. In 2022, OCPR orchestrated the intense and difficult delivery of over 700 medical textbooks to the University of Khartoum in Sudan, providing much-needed medical resources to undergraduate and graduate students.
Services:
Social Media Management
Digital Management
Email Marketing
Content Creation
Press Releases
Tradeshow Representation
Philanthropic Outreach
