Potter’s Wax Museum Unveils New Taylor Swift Figure With Glam Contest
ST. AUGUSTINE, Florida (November 4, 2025) – With Taylor Swift continuing to dominate headlines worldwide for her iconic Eras Tour and the release of her newest album Life of a Showgirl, the timing could not be more perfect to welcome Potter’s Wax Museum’s newest figure – a guitar-laden, yellow dress-clad Taylor Swift on stage and ready to meet her adoring fans. This is the St. Augustine attraction’s first new addition to its collection in two years when they added Astronaut Buzz Aldrin and Pirate Robert Searle.
Photo credit Ed Taylor
“While we typically focus our attractions on telling the history of America and other parts of the world, along with the figures that were a part of that history, we felt that Taylor Swift’s achievements – and the joy that she’s brought to millions of fans – earned her a place in our collection,” explains Dave Chatterton, General Manager of Old Town Trolley Tours, which owns and manages Potter’s Wax Museum under its parent company, See America Tours. “We’re excited for this new addition to one of St. Augustine’s longest-running attractions.”
To celebrate the new Taylor Swift wax figure coming to Northeast Florida, Potter’s Wax Museum is holding a Taylor Swift Photo Contest for all of the area’s most passionate Swifties. Kids and adults can enter to win a Taylor Swift-themed spa package for four (4) from Poseidon Spa at the Casa Monica Resort & Spa, a professional photography session at Potter’s Wax Museum with photographer Ed Taylor, and a themed high-tea experience at The Modern Rose. Second- and third-place winners receive special VIP merchandise and annual passes to Potter’s Wax Museum. To enter, fans are asked to share their best pose with the Taylor wax figure, showcasing their favorite era, and upload the original photo. The museum staff will choose the grand prize, second-place, and third-place winners. The contest is open for submissions now through November 30th at noon EST, and winners will be contacted the following week via email. For more information or to enter, visit here.
“I was a little apprehensive introducing this new figure to our museum,” admits Lindsay Kozlowski, Museum Manager for Potter’s Wax Museum. “But the more research I did on Taylor Swift, the more I realized that she is making history and will continue to make history through her various and multifaceted achievements. And that’s what we’re all about. Guests can visit the museum, learn about important historical figures, and when they get to Taylor’s display, hop on stage for a photo op at the microphone. I even started making friendship bracelets to hand out to some of her youngest fans.”
ABOUT POTTER’S WAX MUSEUM — Potter’s Wax Museum is America’s first and oldest wax museum, founded and created in 1948 by George Potter. From presidential icons to sports superstars, the museum currently houses over 160 wax figures such as Marie Antoinette, Joan of Arc, Elvis Presley, and Ernest Hemingway. Located at 31 Orange Street in downtown St. Augustine, Florida, Potter’s Wax Museum is open daily from 9am to 5pm and offers self-guided tours. Photos to accompany the press release can be found here. Learn more at potterswaxmuseum.com, and follow along on social media @potterswaxmuseum
